Congratulations to the Restack and Retune project teams, who received a Silver and Innovation Award at the annual Prime Minister’s Awards for Excellence in Public Sector Management.
27 November 2015
The Restack project involved moving digital television services to new frequencies, which freed up substantial amounts of spectrum that was formerly used by analogue television. This spectrum is now being used by new communication services, such as mobile broadband. About 1,500 digital television services at about 440 transmission sites changed frequencies.
Over 20 million television viewers retuned as a result. With different locations across the country scheduled to retune at different times over a 19 month period, commencing in April 2013 with Derby, Tasmania and concluding with Gunning, NSW in November 2014. For such a complex project, a comprehensive communications strategy was required. Produced in 28 languages and published across multiple platforms, we were able to inform the diverse Australian community.